HAPPY HOLIDAYS FROM GOLDEN BEAR
OUR BUSINESS OFFICES ARE CLOSED FOR HOLIDAY BREAK, REOPENING JANUARY 5TH, 2026. NO RETURNS, REFUNDS OR EXCHANGES WILL BE PROCESSED DURING THIS TIME.
THE WINTER COLLECTION IS HERE.
This season, we're bringing back the jackets you've been asking for: customer favorites restocked, ready and in new colors. Plus new styles in materials like denim leather, luxury wool, and distressed cowhide—all handcrafted in San Francisco, built to last generations, made to be lived in.
For the first time, we're expanding beyond outerwear with the Varsity Cap—premium wools and leathers, same meticulous construction of our varsity jackets, re-crafted for headwear.
NEW STYLES.
NEW COLORS.
NEW MATERIALS.
Recognized by some of the most respected publications in the fashion and popular culture industries such as:
THE VARSITY SHOP
NO PIECE OF OUTERWEAR CAN TALK SUCH A BIG GAME.
OUR STORY
Golden Bear began making hard-wearing coats for San Francisco longshoremen in 1922. The brand has been a fixture in the City by the Bay ever since, trusted for its outerwear range that now includes bomber, biker and varsity-style jackets.
LEGACY IS DEFINED BY MOVING HERITAGE
By combining world-class materials with meticulous craftsmanship, that balance durability and sophistication, we craft luxurious outerwear that stands the test of time. These are the classics we've perfected over the last 100 years.
CLASSICS
THE WATERFRONT
Dockworker Jacket (1920s)
Golden Bear’s first design, THE WATERFRONT, was built to protect San Francisco’s longshoremen from the elements. Its durable leather and back gussets for mobility made it a rugged classic that remains a symbol of the company’s heritage.
CLASSICS
THE BRANNAN
Slant-Zip Moto Jacket (1930s)
Introduced in the 1930s, THE BRANNAN is a bold take on the motorcycle jacket, crafted from premium leathers and suedes. Trusted by Bay Area police departments and beloved for its timeless edge, it epitomizes functional luxury.
CLASSICS
THE ASHBURY
Zip Baseball Jacket (1940s)
Blending sleek simplicity with versatility, THE ASHBURY debuted in the late 1930s. Over decades, it has evolved through luxurious materials and updated details, becoming an effortless, everyday classic.
CLASSICS
THE CARTER
Bomber Jacket (1950s)
Inspired by military A-2 bombers, THE CARTER modernized this silhouette in the 1950s with details like a removable fur collar and functional side-entry pockets. Available in leathers, exotic skins, and wools, it’s a refined yet rugged statement piece.
CLASSICS
THE ALBANY
Varsity Jacket (1950s)
Golden Bear’s ALBANY varsity jacket has been a hallmark of American style since the 1950s. Combining athletic heritage with premium quality materials & craftsmanship, this beloved style stands out from the crowd.
CLASSICS
THE CAMBRIDGE
Car Coat (1980s)
Introduced in the 1980s, THE CAMBRIDGE is a sophisticated layering piece made from premium wools and cashmeres with leather accents. Perfect for wearing over suits or casual attire, it showcases Golden Bear’s signature blend of practicality and elegance.
